{"product_id":"740-kids-36614","title":"740 - Kids","description":"\u003cp\u003eKids will slip into comfort with the New Balance 740 sneakers in Lilac Glo\/Violet Crush. These shoes bring back a longtime fan favorite from the archives, inspired by 2000s running shoes that just work for everyday life. The ABZORB midsole cushions every step through a combination of impact absorption and compression resistance, so they're ready for all-day wear whether kids are at school, the playground, or just moving around town. The mesh upper with overlays keeps things breathable and durable, while the classic lace-up closure gives a secure, adjustable fit.\u003c\/p\u003e\n\u003cb\u003eFeatures:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eABZORB midsole absorbs impact for comfort during all-day activity.\u003c\/li\u003e\n\u003cli\u003eSynthetic mesh upper with overlays for breathability and durability.\u003c\/li\u003e\n\u003cli\u003eSegmented midsole styling inspired by performance running shoes.\u003c\/li\u003e\n\u003cli\u003eMolded TPU \"N\" logo for classic New Balance branding.\u003c\/li\u003e\n\u003cli\u003eRubber outsole provides reliable traction and grip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cb\u003eDetails:\u003c\/b\u003e\n\u003cul\u003e\n\u003cli\u003eTraditional lace-up closure for an adjustable, secure fit.\u003c\/li\u003e\n\u003cli\u003eStreamlined silhouette with a nostalgic running-inspired aesthetic.\u003c\/li\u003e\n\u003cli\u003eBuilt for everyday comfort and repeated daily movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"NEW BALANCE","offers":[{"title":"Lilac Glo\/Violet Crush \/ 11.0","offer_id":47219871154278,"sku":"eff1789914349653","price":50.99,"currency_code":"USD","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 12.0","offer_id":47219871187046,"sku":"cvr1789914349654","price":56.09,"currency_code":"USD","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 13.0","offer_id":47219871219814,"sku":"mrx1789914349655","price":53.54,"currency_code":"USD","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 01.0","offer_id":47219871252582,"sku":"kym1789914349656","price":51.84,"currency_code":"USD","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 02.0","offer_id":47219871285350,"sku":"uvy1789914349657","price":57.79,"currency_code":"USD","in_stock":true},{"title":"Lilac Glo\/Violet Crush \/ 03.0","offer_id":47219871318118,"sku":"joo1789914349658","price":52.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6497\/2390\/files\/740---kids_1_8f0f9f61-b471-47a7-b3c4-1ce2222103b1.jpg?v=1789914361","url":"https:\/\/getclydeswiftstore.shop\/products\/740-kids-36614","provider":"getclydeswiftstore","version":"1.0","type":"link"}